A student trains one-on-one with a broadcasting mentor inside a real radio station through BSMG's nationwide mentor-apprentice program
A student trains one-on-one with a broadcasting mentor inside a real radio station through BSMG's nationwide mentor-apprentice program

Launch Your Broadcasting Career—Train
Inside a Real Local Radio Station

Personal, one-on-one instruction from working on-air professionals — over
18 years nationwide, 750+ mentors, and radio stations across all 50 states.

You will get:
  • checkmark A mentor from within your own area
  • checkmark A mentor matched to your skills and career goals
  • checkmark Access to comprehensive mentoring curriculum
  • checkmark Job placement assistance for life
BSMG’s Radio Contact Network Includes 600+ Stations in all 50 States:
  • ktar news
  • espn peoria
  • the team
  • kfox 98.5
  • bull

We Match Our Students with Mentors Appropriate for their Career Goals. Start by Selecting an Area of Focus

Mentor and student doing radio broadcasting

Radio Broadcasting

In this track, your mentor will help you learn the essentials of hosting a radio show, whether your interests are music, talk, news or more.

Learn more now
Live sports talk with newly graduate student and his mentor

Sportscasting

In this track, your mentor will give you a front-row seat in sports broadcasting, whether your interests are in sports talk, play-by-play, or more.

Learn more now
Student showing his love and interest in podcasting

Talk Show Hosting

In this track, your mentor will connect you with a working talk show host who specializes in your preferred format — sports, politics, news, religion, or entertainment — at a local station near you.

Learn more now
Mentor and student doing radio broadcasting

Radio Broadcasting

In this track, your mentor will help you learn the essentials of hosting a radio show, whether your interests are music, talk, news or more.

Learn more now Learn more now
Live sports talk with newly graduate student and his mentor

Sportscasting

In this track, your mentor will give you a front-row seat in sports broadcasting, whether your interests are in sports talk, play-by-play, or more.

Learn more now Learn more now
Student showing his love and interest in podcasting

Talk Show Hosting

In this track, your mentor will connect you with a working talk show host who specializes in your preferred format — sports, politics, news, religion, or entertainment — at a local station near you.

Learn more now Learn more now
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ABOUT BSMG

BSMG has Helped Hundreds Get Their Foot in the Door of the Broadcast Industry.

You cannot become a successful broadcaster by simply taking classes or reading a textbook. It requires hands-on experience and spending time to hone your talent.

It’s also essential to have key contacts within the industry.

BSMG is the only nationwide on-air broadcasting mentor-apprentice training program in the United States. Aspiring broadcasters like you train one-on-one with a working broadcaster inside a real radio station near where you live — in your own market, on your own schedule, at a station you choose. There is no campus. There is no classroom. Just real mentors, real stations, and real careers across all 50 states.

After 18 years and hundreds of mentorships facilitated, we have a passion to prepare and equip the next generation of broadcasters for success in an industry that is getting more difficult to enter each year.

Learn Why Mentoring is Essential for Entering the Broadcast Industry

learn more about broadcasting school

We are Connected to Nearly Every Radio Media Company in the U.S.
Our Network Contains over 750 Mentors

wjct
104.9 the river
espn la 710
fox sports radio
weei 93.7fm
abc
wbap news talk
sports network
xtra 1360 san diego
cbs radio
kfi am 640
espn radio 1320
fmx 94.5
102.9 kblx
105.3 the fan
kfan sports radio
STUDENT REVIEWS

Every Student Gets One-on-One Training & Active Job Placement Support from their Mentor.

“My mentor got me hired at ESPN 600 in El Paso during my BSMG training."

- Chadd M, BSMG student

“My mentor gave me a five minute segment on his show every Thursday during my BSMG training. I was eventually hired to take his place when he left.”

- Ellis C, BSMG student

“I’m calling play-by-play in the first month of my BSMG training…and getting paid.”

- Jamison B, BSMG student

“My BSMG mentor got me in the business doing Dana Hills football games while I was training.”

- Matt S, BSMG student

“I was offered a job with a country radio station in Kansas because of what I learned during my BSMG training.”

- Justin M, BSMG student

“BSMG got me hired at another station while training with Charles Mitchell at Kiss 104.1 in Atlanta.”

- Parrish G, BSMG student

“I traveled from South Africa to the US to train with BSMG after discovering they would place me with a professional broadcaster for training. I highly recommend them to everyone.”

- Cato B, BMG student from South Africa.

“BSMG put me on the fast track to getting my foot in the door and being properly trained by a professional broadcaster like Mark Viviano in Baltimore. I’m glad I chose this course."

- Tony K, BSMG graduate

"BSMG gives aspiring broadcasters An opportunity to really learn the business and meet all the right people that have the ability to recommend or hire them like I did. That just caught my I and could be somewhat counterproductive if we have a middle-aged person that thinks this is only a program for young people. Interestingly enough, Steve mentored one of our students who was forty-one years old, and hired him during his training :-) ”

- Steve Kaplowitz, ESPN Sports broadcaster, BSMG mentor

“The most valuable thing you can have when looking to get your foot in the door is a mentor. We have been there, and BSMG has a great curriculum that supplements our training.”

- Mark Asher, KTAR Radio DJ & BSMG mentor

“Mentoring will put you on the fast track into this business. I love BSMG’s training program and highly recommend it to anyone looking to break in.”

- Jona Denz Hamilton, BSMG mentor - Radio KBAY

“My BSMG mentor recommended me for a part-time job at their sister station while training, and I was hired because of his connections.”

- Colin W, BSMG Student

“I can’t think of a better way to enter this industry than to go through the BSMG broadcast program. They teach you what you need to know and then connect you with who you need to know.”

- David B, Talent coach and agent

“To have a mentor, in person, one-on-one, at a station is priceless. I’ve been a BSMG mentor for nearly 20 years now and highly recommend it.”

- Jeff Biggs, ESPN Sports broadcaster & SMG mentor

Hands-on Training that You Cannot Get from a Textbook.
70 – 90% Lower Cost.

Starting at $9,750 financial investment only for BSMG
Only 6-9 months and you will equipped with all the knowledge you need in radio broadcasting
Starting at $9,750 financial investment only for BSMG
Only 6-9 months and you will equipped with all the knowledge you need in radio broadcasting

Hands-on Training that You Cannot Get from a Textbook.
70 – 90% Lower Cost.

The average college degree in broadcasting is $28,000 – $96,000 and rarely does that include any experience at a real local radio station.

Lectures, textbooks, and class projects will not be enough to get your foot in the door in the radio broadcasting industry.

What you need is experience and key contacts in the industry. This is exactly what a BSMG mentorship is designed to provide you.

And at a fraction of the cost.

Position yourself for success in the broadcasting industry with an 87% faster program that is up to 90% less expensive.

View student success stories

Career Guides

Explore our expert resources designed to help you start and grow your broadcasting career.

How to Get a Job in Radio Broadcasting — A Complete Guide

Interested in Learning More? Connect with an Advisor.

If you are interested in learning more about our mentoring programs, the quickest way to get your questions answered is to speak with one of our career advisors.

We are more than glad to help with any of the following:

  • checked circle General Questions - If you have questions, we have answers.
  • checked circle Career Guidance - Unsure which track is best for you? We can help!
  • checked circle Station Preference – Choose the local radio station where you want to train.
  • checked circle Costs and Payment Plans - Discounts, down payments and monthly payment plans available.