Increase your Station Revenue

by Mentoring the Next Generation of Broadcasters

The Broadcasters & Sportscasters Mentoring Group is a vocational broadcasting school that partners with radio stations nationwide to help develop our students.

You are being invited to consider participating in BSMG’s new Radio Revenue Partnership Program, which enables select radio stations AND key employees to get paid for mentoring a BSMG student.

The benefits to participating stations include:

  • You create a new revenue stream for your station and key employees.
  • Employee morale is boosted with a ‘pay raise’ you didn’t have to fund.
  • The broadcasting industry thrives with the development of new talent… and more.
Girl in broadcasting room pointing to the guy
reporting on a football event
Two host and sharing ideas with each other
on air talk show with two professionals
become a partner with us in NBA sportscasting
two student practicing for their next broadcasting show
A player during interview
A player from piston having an interview
Guy in red talking in AM860
Our 650+ Partnering Stations for Mentorships Include:
weei 93.7 fm
xtra fox sports 1360 san diego
fmx 94.5
104.9 the river
espn la 710 am

Since 2008, Broadcasters & Sportscasters Mentoring Group Has Connected Innovative Stations with Talented Students.

I launched BSMG with the goal of helping talented broadcast students gain the experience and skills they would need to thrive in radio.

Since then, hundreds of mentors from stations all over the U.S. have partnered with us to create opportunities that students can’t get in a classroom.

For me, there is nothing more rewarding than watching a relationship develop and a student succeed.


Mentorships Facilitated


Partnering Stations Worldwide

Our focus has always been quality. For nearly 20 years, I have personally interviewed every student and every mentor to ensure the best experience.

michael madden signature
Michael Madden
Broadcasters & Sportscasters Mentoring Group

“I can only imagine the kind of talent radio we could develop if everyone in the biz was eager and willing to work with BMG and their highly polished broadcasters.”

Larry Gifford
National Director, Talk Radio, Corus Entertainment

“I found Michael Madden to be genuinely caring with a passion for the business, and for encouraging his BMG students to understand broadcasting and polish their talents.”

Jona Denz Hamilton
Announcer 94.5 KBAY

“BMG provides a fabulous alternative education for so many people, including myself, who are looking to break into the broadcasting industry. Michael has also been a tremendous influence and mentor to me in my search for a Professional Broadcasting career, as well.”

Brad Stein
On-Air Personality

“Everybody wants prospective employees to "have" experience, but nobody wants to "give" it to them. Michael Madden and his Broadcasters Mentoring Group offers excellent instruction, guidance and experience for students who are interested in getting a head start in a highly competitive business.”

Larry Burnett
LA Lakers, Sparks & Olympics Announcer

“Michael and Broadcasters Mentoring Group helped my business grow since its launch in August 2010 by providing the training I needed to succeed. I have a great amount of respect for Michael and would recommend BMG to anyone looking to break into the business.”

Dan Flickinger CEO
Westmoreland Sports Network

“I have recommended Michael Madden and Sportscasters and Broadcasters Mentoring Group to many people and will continue to do so.”

Jon Chelesnik CEO

“The mentoring model SMG uses is an outstanding vehicle for someone trying to break into the business, as well as those who've gotten started but want to move up the ladder. Students learn what they need to compete as on air broadcasters in this competitive business.”

Crys Quimby, GM
NBC News Radio

“Michael's broadcasting training service is precisely what broadcasters trying to break into the business are seeking. BMG serves as a conduit between the apprentice looking for a way into the industry, and the journeymen who can offer advice, counsel, and expertise from the inside.”

Ron Flatter

“Integrity and knowledge. That's what you get from Michael Madden. Michael's program is ideal for the broadcaster who is looking to be equipped to break into this exciting business”.

David Brody, CEO
Broadcaster Marketing Services

“Having a mentor through SMG is a great way for those who take SMG's course to develop the required broadcasting skills, develop a network, and learn what it takes to break into the broadcasting business”.

Louise Cornetta, Program Director

“BMG/SMG provides you with outstanding training AND the contacts all aspiring broadcasters need. If you want to work in broadcasting, you would be wise to join BMG/SMG”.

Jeff Biggs
KNX News Radio & ESPN

“BMG's training helped me to get the job and I've been doing it ever since."

Parrish Graham
BMG student

"I went to BMG and it provided me with the training I needed to get my foot in the door."

Jeremy Neuenschwander
- Owner // Loves furry little puppies

We Make the Mentoring Process Simple and Easy. Here is how it works:


1. You Promote the Mentoring Program on Your Station

BSMG has developed all the marketing material needed for this program. Upon the launch of the partnership, we will work together to identify unused commercial inventory for promoting the mentoring program to prospective students. These spots will direct prospective students to apply for a six-month BSMG mentoring program hosted by the broadcasting station.


2. We Will Identify Talented Broadcast Students

BSMG has been recruiting talented broadcast students for over a decade. We know exactly what to look for. From the many applicants we naturally receive every year as well as those who respond to your local promotion, we will identify the students who are the best fit for your station based on location, schedule, and specialty.


3. You Use Our Program to Mentor Students

BSMG has designed a step-by-step six-month program that makes mentoring straightforward and easy. The program includes content and assignments that the students will complete. The mentor will review and provide personal feedback on some of the key assignments during weekly mentoring sessions. The timing of the weekly sessions (usually one hour) is flexible and can be done either in-person or virtual.


4. You Get Paid for Each Mentored Student

Becoming a partner requires no upfront financial or contractual commitment. There is absolutely no risk to you. Only reward. Once we have placed a student with a mentor from your station, you'll get paid thousands of dollars to train and host that student. There is no official limit to the number of students you can mentor at your station, either.

A Curriculum Designed Specifically by Over 29 Professional Broadcasters with over 312 years of combined experience in broadcasting.

bruce gilbert

Bruce Gilbert

SVP Sports
Cumulus/Westwood One

larry gifford

Larry Gifford

National Director of Talk Radio
Corus Entertainment

michelle salvatore

Michelle Salvatore

General Manager
Compass Media

cathy runnels

Cathy Runnels, M.S., CCC-SLP

Voice and Speech Coach
Accent on Speech LLC

brock huard

Brock Huard

TV Analyst
FOX Sports

ron barr

Ron Barr

Sports Byline Radio Network

perry michael simon

Perry Michael Simon

Vice President/Editor
All Access Music Group, Inc.

david brody

David Brody

Broadcaster Marketing Services

cj silas

CJ Silas

Talk Show Host
ESPN Radio

Interested in Learning More? Connect with an Advisor.

Speak directly with BSMG’s founder, Michael Madden, about how this program can be integrated seamlessly into your current station operations.

During the call, we will be glad to answer all your questions about the program, including:

  • checked circle How we designed the program so that there is only upside for your station
  • checked circle Our student selection process that ensures you get the most talented and responsible students
  • checked circle How the program creates flexibility and makes it easy for your team to mentor the students

Radio Revenue Program

To get in contact now, just call
Or complete the form below.

  • This field is for validation purposes and should be left unchanged.

Got Questions? Here are some of the most common questions that people have about BSMG mentoring programs

1. What does the mentoring entail?

The mentoring primarily entails critiquing student air checks from assignments provided through BSMG’s curriculum. Mentoring can be provided in person, or virtually (subject to the student’s approval, since we usually offer in-person mentoring). Optional: Student apprentices are able to spend a few hours weekly inside the station either assisting, or observing, how shows are developed and delivered.

2. How long does the BSMG mentoring program last?

The BSMG mentoring program lasts six months. Mentors and students set their own flexible weekly meeting days and times. Weekly mentoring sessions typically run between 30 and 60 minutes.

3. How many students can we mentor? Do I have to pay them?

There is no upper limit to how many students you can simultaneously train, but approximately five students is recommended per station at one time in order to ensure each student is given the individualized attention they deserve. Since students are in an apprenticeship training program, there is no compensation required to be paid to them.

4. How much compensation do mentors and radio stations receive?

Mentors and radio stations are paid thousands of dollars to mentor and host students. Additional employment bonuses are also available. Please contact BSMG for the specific breakdown.

5, Do I have to give the students air time?

No. This is a training program, but you may WANT to eventually give students air time when you see how awesome they are after being trained by you.