Increase your Station Revenue

by Mentoring the Next Generation of Broadcasters

In our 30+ years of radio experience, we have never seen stations impacted like they have been over the last year.

COVID-19 has absolutely devastated station revenue and advertiser retention.

In response, we have launched our new Radio Revenue Partnership Program which enables stations to develop a new, ongoing revenue stream that doesn't rely on sponsors or advertisers.

Through our mentoring program, and with absolutely no upfront investment on your part, your station and select employees can earn thousands of dollars per student mentored at your station.

We make mentoring easy with our step-by-step guides and flexible formats (in person or remote).

Start a conversation today to learn just how easy this program is!

Our 650+ Partnering Stations include:

Since 2008, Broadcasters & Sportscasters Mentoring Group Has Connected Innovative Stations with Talented Students.

I launched BSMG with the goal of helping talented broadcast students gain the experience and skills they would need to thrive in radio.

Since then, hundreds of mentors from stations all over the U.S. have partnered with us to create opportunities that students can’t get in a classroom.

For me, there is nothing more rewarding than watching a relationship develop and a student succeed.




Partnering Stations Worldwide

Our focus has always been quality. For 13 years, I have personally interviewed every student and every mentor to ensure the best experience.

Michael Madden


Broadcasters & Sportscasters Mentoring Group

We Make the Mentoring Process Simple and Easy.
Here is how it works:

1. You Promote the Mentoring Program on Your Station

BSMG has developed all the marketing material needed for this program. Upon the launch of the partnership, we will work together to identify unused commercial inventory for promoting the mentoring program to prospective students. These spots will direct prospective students to apply for a six-month BSMG mentoring program hosted by the broadcasting station.

2. We Will Identify Talented Broadcast Students

BSMG has been recruiting talented broadcast students for over a decade. We know exactly what to look for. From the many applicants we naturally receive every year as well as those who respond to your local promotion, we will identify the students who are the best fit for your station based on location, schedule, and specialty.

3. You Use Our Program to Mentor Students

BSMG has designed a step-by-step six-month program that makes mentoring straightforward and easy. The program includes content and assignments that the students will complete. The mentor will review and provide personal feedback on some of the key assignments during weekly mentoring sessions. The timing of the weekly sessions (usually one hour) is flexible and can be done either in-person or virtual.

4. You Get Paid for Each Mentored Student

Becoming a partner requires no upfront financial or contractual commitment. There is absolutely no risk to you. Once we have placed a student with a mentor from your station, you can receive $3500 per student. There is no official limit to the number of students you can have mentored at your station, but we recommend no more than five students initially to ensure students get the individual attention they deserve.

A Curriculum Designed Specifically by Over 29 Professional
Broadcasters with over 312 years of combined experience in broadcasting.

Interested in Learning More?

Speak directly with BSMG’s founder, Michael Madden, about how this program can be integrated seamlessly into your current station operations.

During the call, we will be glad to answer all your questions about the program, including:

  • How we designed the program so that there is only upside for your station
  • Our student selection process that ensures you get the most talented and responsible students
  • How the program creates flexibility and makes it easy for your team to mentor the students


  • To get in contact now, please call


    Or complete the form below and we will suggest times to connect over the next few days

Got Questions? Here are some of the most common questions that people have about BSMG mentoring programs

The mentoring primarily entails critiquing student air checks from assignments provided through BMG’s curriculum. Mentoring can be provided in person, or virtually (subject to the student’s approval, since we usually offer in-person mentoring). Optional: Student apprentices are able to spend a few hours weekly inside the station either assisting, or observing, how shows are developed and delivered.

The BMG mentoring program lasts six months. Mentors and students set their own flexible weekly meeting days and times. Weekly mentoring sessions typically run between 30 and 60 minutes.

There is no upper limit to how many students you can simultaneously train, but a maximum of five students is recommended in order to ensure each student is given the individualized attention they deserve. As you can see, the $3500 compensation adds up with each additional student. Since students are in an apprenticeship training program, there is no compensation required to be paid.

BMG offers two options for participating radio stations:

  1. Stations agree to apply their unused commercial inventory to run BMG spots in exchange for the full $3500 compensation, or
  2. Stations will offer discounted remnant rates to BMG in exchange for a prorated portion of the $3500 compensation. For example, if BMG spends $700 running commercials on your station, then the compensation for stations and mentors is reduced to $2800 to split.

There’s up to $3500 total compensation available for participating stations, depending upon the rate offered for commercials. The split between stations and mentors is negotiable, but we suggest stations and mentors divide the compensation equally. Stations and mentors will receive a negotiated portion of their compensation upfront and before any mentoring occurs. The balance of the compensation will be paid monthly as services are rendered.

No. This is a training program, but you may WANT to eventually give students air time when you see how awesome they are after being trained by you.