Broadcasters & Sportscasters Mentoring Group Special Report


Mentoring: The Fast Track to Becoming a Broadcaster

Broadcasters & Sportscasters Mentoring Group Special Report

Table of Contents:

01  Quick summary of what you’ll learn in this report
02  What is the ‘Secret’ to Becoming a Radio Broadcaster?
03  How to Become a Broadcasting Insider
04  The Greatest Takeaway From This Report
05  It’s “Who You Know” That Counts
06  What is a Radio Mentor?
07  Mentoring: The Open Door
08  Why Mentoring Works
09  Making the Mentor Connection
10  Here’s how the BSMG Program works
11  Why Mentoring is Not Right for Everyone
12  Learn more, at no cost or obligation


Quick summary of what you’ll learn in this report:

• The fastest and most effective path to a career in broadcasting
• Why ‘Who you know’ is key to getting your foot in the broadcasting door
• How having a mentor gives you an unfair advantage
• What you can do today to get your own personal broadcasting mentor…
and more

Like so many people, you may have always wanted to be a broadcaster or podcaster but never knew how to get started. Unlike many other occupations which have a set formula to follow for entry, successful broadcasters and sportscasters tend to follow a series of ‘best practices’ in order to get “their foot in the door”.

This report is intended to reveal those best practices which, if followed, will
automatically place you on the direct path to getting your own foot in the ‘broadcasting door.’ As you’ll see, the process for entry will be simplified and demystified using lessons learned and observed from over 30 years of experience in and around the radio, television, and podcasting industries.


What is the ‘Secret’ to Becoming a Radio Broadcaster?

If you were to approach me today asking about the secret to becoming a radio broadcaster, the first thing you’d be told is:


“There are no secrets to breaking into radio broadcasting. There are just things you don’t know – yet.”

The goal of this report is to reveal those things that you can’t know yet,
unless you have been in or around the business yourself.

When the principles are applied, you’ll then have a strategy -a well thought out plan for entry – that if followed, will provide you a more direct path into broadcasting.

By following this strategy for getting your foot in the broadcasting door, you’ll also automatically have an unfair advantage over the competition.


How to Become a Broadcasting Insider

You may be thinking ‘how can I go from being an untrained outsider to becoming an insider and the voice behind the mic’?

You could try to break into the business on your own by applying to radio or television stations. But without experience, you’ll find most won’t take your calls and will most likely bury your tape and resume in the trash.

Yes, there are a number of trade schools and college programs that can teach you the technicalities of broadcasting. Attend one, and you’ll likely learn some things in a studio or behind a mic, like how to effectively use your vocal and communication skills, or how to follow FCC guidelines and their rules.

By the time you’ve finished with your degree, you may be qualified to broadcast to professional standards and handle your first gig… or you may not be qualified. The level of your broadcasting proficiency is determined by the quality of your broadcasting skills, and it’s impossible at this point to determine if your broadcasting skills have developed to a professional standard.

But here’s the dirty little secret that no one in traditional college or broadcasting school environments will tell you, simply because they aren’t structured to provide you with the one key essential ingredient to get your foot in the door:

The secret to getting your foot in the door of the broadcasting industry is to develop a network of influential industry contacts. Well-connected people that know who you are, and are aware of your broadcasting skills, can advance your broadcasting career quicker than any other means.

Remember: “It’s not just what you know, but who you know – and who knows you”


The Greatest Takeaway From This Report

If there’s one ‘secret’ you take away from this report it should be to understand the importance of having relationships with those in the business who have the ability to either hire you, or recommend you for hire to their contacts in the business.

Simply put… There is no substitute for having a network of influential industry contacts.

Think about it… your classmates have the same dream as you do. Once you graduate, you’ll join them, and thousands of other aspiring broadcasters nationwide, in vying for the few job openings available with few or no actual contacts.

Put simply, you’re going to need some way to gain an advantage over your competitors in breaking into the broadcasting field. That advantage is having relationship with critical decision makers already in the business. The good news is that there is a way to gain that advantage.


It’s “Who You Know” That Counts

You’ve probably heard the expression that in getting what you want in life – and especially in job- hunting, it’s not just what you know, but who you know (and just as important, who knows you).

That expression is especially true of broadcasting. A study by the respected industry study organization, Forrester Group, found that 64% of broadcasting hires were made as a result of personal contacts in the business.

In other words, 64% of people hired in radio and television broadcasting either knew someone in the business, or knew someone that had contacts in the business that facilitated those critical introductions

In many cases, that inside person facilitating critical introductions was also serving as a mentor to the newcomer.


What is a Radio Mentor?

A mentor is a “trusted guide, tutor, or coach,” while an apprentice is a “novice – one who is learning by practical experience under a skilled worker in a trade, art, or calling.” A radio mentor simply serves as your ‘trusted guide, tutor, and broadcasting coach.’

BSMG has simply taken the age-old concept of the mentor-apprentice model, which has been around since the 1600’s, and has structured it to the radio broadcasting industry.


Mentoring: The Open Door

A mentor is someone who’s already an experienced expert in a field who is willing to both train a newcomer and to help start that person’s career. Mentoring has been a factor in the success of many major names in Broadcasting, including Oprah Winfrey, Bob Costas, Ryan Seacrest and the renowned voice of the L.A. Dodgers, Vin Scully


Why Mentoring Works

As in any workplace, there’s usually one person that decides who gets hired and who doesn’t. In radio, it’s usually the program director or station manager. You need to get to that decision maker. As we said, on your own, that’s nearly impossible. Through a broadcasting school or college program, your chances are not much better. College professors and students operate in their own classrooms and studios, disconnected from the day-to-day life of working industry contacts.

But there is someone who likely talks to that decision maker every day. Someone who was hired by that decision maker and, as a trusted professional, someone whose opinion carries weight. When that someone is your mentor, the hurdle of getting to the decision maker is removed. And if there’s an opening at that station, you can bet your mentor will be talking you up or recommending you for the job (if you have proven yourself to be worthy of a recommendation as a result of your formal training, that is).

Also, your mentor has likely spent years in the industry, making contacts and building relationships. In a way, those contacts indirectly become your contacts, so that when an opportunity arises, your mentor is likely to hear of it and recommend you for the position.

What’s more, others in the station will be watching your progress and, if you’re doing a good job, they’ll be hoping for your success. Each of those individuals also has a network of their own contacts, which further increases your chances of breaking in to the business. You can see how the “Who you know – and who knows you” factor becomes magnified many times by ‘borrowing’ the network of others.

It’s also true that the expectations, requirements and practices of broadcasting change over time. You’d need to be in the business to keep up. But your mentor is in the business and will keep your training current as no outsider can.

Finally, your relationship with your mentor is a highly personal thing. It’s common that long after you’ve completed your training, he or she will continue to follow your career, let you know of new opportunities, and offer support and advice as you move onward and upward.

To sum it up, having a mentor is your best shot at both kick-starting your career and continuing to succeed in it as the years go by.


Making the Mentor Connection

But how do you find a mentor? It used to be hit and miss. You were fortunate if you could locate someone in the industry willing to both bring you into that world and equip you with the skills to succeed in it.

For nearly 20 years there’s been an organization designed to make that connection for you, and one that’s specialized to the world of Broadcasting:

Broadcasters & Sportscasters Mentoring Group.


Here’s how the BSMG program works:


You choose a radio station within local driving distance to you. You’ll also choose the format in which to train: whether it’s music, talk, sports, or news – maybe even the station on which you heard a commercial about this report.


BSMG contracts with the station and a working broadcaster from that station to serve as your training location and mentor. After an interview, you and the broadcaster jointly decide if mentoring is right for you. (Not everyone learns best this way. See the cautionary statement below.)


Once your training begins, you and your mentor meet on an ongoing basis, either at the radio station, remotely, or a mutually agreed-upon meeting place to critique your on-air work.


Session by session, your mentor guides you through one-on-one, hands-on instruction. They’ll offer feedback, pointers, tips and encouragement that will enable you to become increasingly skilled as a broadcaster.


A key part of your training will be creating your own podcast or online radio program. This enables you to implement what you are learning as you go. Portions of the material from your shows also act as an air check to be reviewed by potential employers in the future.


Because your training is one-on-one, the skills you’re taught are customized to your ambitions. You can direct your training toward such specialties as radio DJ, political, religious or current event talk show hosting, sports talk, play-byplay announcing, news update anchor or field reporter.


Because you are a class of one, your training days and hours are customized to work around your current schedule and obligations, as well as the mentor’s.


Importantly, there’s no need to quit your present job as you realize your dream. And, since your training is local, there’s no need to travel to attend a distant broadcasting school or college. You can start at any time of the year – when it’s convenient for you.


Once your training is complete, BSMG also provides ongoing job placement assistance that enables you to utilize our vast network of nationwide industry contacts, at no further cost to you.


Why Mentoring is Not Right for Everyone

If launching your career this way interests you, be aware of this: Not everyone’s learning style fits best with mentoring.

The best type of training environment for you depends solely upon the type of learner that you are.

If you learn best in a traditional classroom setting, with lectures, note-taking, reading material and small group assignments, then a mentoring arrangement would not be the best fit for your learning style. If that profile fits you, a broadcasting school or college program may be a better choice.

However, if you learn best in a hands-on, one-on-one learning environment, in which you proceed at your own pace, then the mentoring program outlined here is best suited for your learning style.


Learn more, at no cost or obligation

Get in contact now to discuss how your own mentor will help you to become a radio DJ, talk host, or sports broadcaster.

If you would prefer speaking personally with me to have any of your unanswered questions addressed, I’d be happy to provide you with a 30 minute career consultation, totally without cost or obligation. Call me directly at 818-879-0858 to schedule a time to speak.

If affordability is an issue, you’ll find the cost of BSMG’s program is extremely reasonable, especially compared to brick and mortar broadcasting schools, and is just a small fraction of the cost of college programs. Financing is available.

Finally, if mentoring is the solution you seek for breaking into a field you’ve always dreamed about being a part of, we encourage you to follow in the footsteps of the hundreds of aspiring broadcasting students who came before you and allowed the Broadcasters & Sportscasters Mentoring Group to place them in one of over 700 participating stations nationwide for their training.


Best regards,

Michael Madden
Broadcasters & Sportscasters Mentoring Group