The Radio Broadcasting Industry is Experiencing Radical Change

93%

Internships that are only available to college students

40%

Internships that are remote-only

75%

Internships eliminated or shortened

64%

Jobs obtained through personal contacts and networking

Four Reasons Why Mentoring is Essential for a Career in the Broadcasting Industry

1. It has become more difficult to enter the broadcasting industry with just a college degree

You need proficient broadcasting skills and influential industry contacts to break into broadcasting. Establishing a relationship with a radio mentor will fast-track your path into broadcasting.

At BSMG, you’ll be mentored by an experienced broadcaster who understands what skills you need in order to succeed. Your mentor has their own network of influential industry contacts with whom they can connect you.

Mentorship and networking are the two pillars of industry success that a college degree, alone, cannot provide.

2. Relationships and references are now essential to get your first radio job

You’ve heard the expression, “It’s not just what you know, but who you know that makes a difference?” Never has that saying been more applicable than in today’s broadcasting industry.

When a program director is sifting through a mountain of demo tapes and resumes from other applicants, the advantage often goes to the candidate who was referred to them by a trusted fellow broadcaster.

Having a mentor will give you an inside advantage because not only does your mentor know you, they can also personally vouch for your skills, knowledge, and abilities.

3. Mentoring gives you practical experience at a real broadcasting station with potential employers

Since your radio mentor is already in the business, you’ll learn the exact skills needed in order to be considered for hiring. Once you’ve been trained and have demonstrated successfully that you can produce or host your own radio show, you have greatly increased your chance of being hired.

Hiring managers will recognize you and know that you were trained by a trusted member of the industry.

Your demo tape and resume will receive serious consideration because of that fact alone.

4. Your mentor is incentivized to help you land your first job in the broadcasting industry

When you are hired, your mentor will receive an ample bonus for the job referral. That means they’re incentivized to connect you with their network of industry contacts who are looking to hire.

Because your mentor trained you and can personally attest to your skills, their recommendation often carries more weight.

What other college, university, or broadcasting school makes that commitment to your success?

Hear What Radio Mentors Are Saying About Our Program

“Mentoring will put you on the fast track to a career in radio. By learning what to do, and what not to do, BSMG students gain an advantage through their mentors industry experience and contacts.”

- Jona Denz Hamilton, Announcer at 94.5 KBAY

“Highly recommend BSMG, as they provide an excellent service matching people who want to be in the sports or radio business with those who already are. I’ve mentored three BSMG students and find them all to be responsive to feedback, eager for insight and direction, and truly appreciative of the time I give."

- Larry Gifford, National Director, Talk Radio, Corus Communications

“I’ve been a BSMG mentor now for nearly 20 years. To have a mentor, in person, one-on-one, at the station, is priceless. Over the years, I’ve told all of my students that if you are serious about breaking into broadcasting, BSMG is the way to go. Period."

- Jeff Biggs, ESPN, FOX Sports host

BSMG’s mentoring model is an outstanding vehicle for someone trying to break into the business, as well as those who've gotten started but want to move up the ladder. Remember, it's not just WHAT you know … it's WHO you know!”

- Crys Quimby, National Director of Programming and General Manager for NBC News Radio & 24/7 News – iHeartRadio

“I would have done anything for a mentoring opportunity that BSMG provides when I was coming up through the business. Receiving feedback from a professional broadcaster on your shows and assignments provides a value you can’t get anywhere else."

- Shan Shariff, Host 1053 The Fan, Dallas

“BSMG is a good company for up-and-coming radio and sports broadcasters. They take aspiring broadcasters and pair them with a mentor, who helps guide them and give them feedback. It’s a great way for those who take this course to network and learn about the radio and sports broadcasting field in a hands-on manner.”

- Louise Cornetta, Program Director, ESPN

“I’ve mentored over twenty BSMG students for over a decade. I tell them all you’re going to need a leg up to get into the broadcasting business. BSMG gives you that advantage by placing you in a one-on-one training situation with your own mentor in a real radio environment.”

- Rob Buska, NBC Sports Host

“One of the great things mentoring offers to BSMG students is… You come to work with me while I do my radio show. The first student I mentored for BSMG was hired to operate the board and be a fill-in host for the weekend show."

- Mark Viviano, WJZ Host

“I’ve worked with many BSMG students over the past 13 years. This is not an easy business to get into. There are a lot of things a person needs to know, but can’t know about, when it comes to knowing what it takes to get into this business and stay. That’s where my mentoring was most helpful to students.”

- Mark Asher, Host KTAR

“I’ve been in radio over 30 years now, twenty of which was spent on the Howard Stern show, and I only wish a school like BSMG was around when I was getting started. My students come down to my studio and I critique their work, and show them the right way to become a professional broadcaster.”

- Gary Garver, KCAA Radio Host, Former Producer for The Howard Stern Show